Every platform measures
the player.
This one measures
the coach.
Coach Profile gives a Head of Coaching one honest picture of every coach on the staff: what they say about themselves, what a season of their own logs says back, and the gap between the two. Built on 10 competency domains and 12 theoretical frameworks, by a Director of Coach Development.
Club licensing is quoted on your numbers · Or assess yourself from £9.99
What the report then does
Communication: 31 points apart. The Profiler puts it at 82. A season of your own session logs puts it at 51. Coach Profile shows you both and never averages them, because a mean of 82 and 51 is 66, a number describing no coach and hiding the only interesting thing in the data.
Every other platform measures the player. This is the one screen they cannot produce, because they never measure the coach twice.
Professional insight.
For every coach.
Built on the same frameworks used in elite football academies and national governing body programmes: now available to every coach, at every level.
The Process
Three steps to your coaching report
Choose Your Package
Select Basic or Premium. Complete your payment: then access your assessment immediately.
Complete Your Assessment
Answer 100 questions across 10 coaching competency domains. Takes around 20-25 minutes. Honest answers give the most useful results.
Receive Your Report
Your personalised coaching report is generated instantly: with scores, insights, frameworks and a development plan tailored to you.
The Assessment
Built on real coaching science
Every domain, question and framework has been designed by a coach with over 14 years in elite football: built to give you the insight that most coaches never receive.
Competency Tiers
About This Assessment
Developed by a Coach, for Coaches
Laurie Griffin is a highly experienced coach developer and people development specialist with over 15 years' experience working across elite football, from coaching roles at Manchester United and Sheffield United to leading international operations at Chelsea Football Club. Laurie has delivered coaching programmes in 30+ countries around the world, working at national governing body level throughout Europe, Asia, and the USA.
Holding an MSc in Sports Performance Coaching and undertaking Doctoral Research in Professional Sport at Birmingham City University, Laurie created Coach Profile to give every coach access to the evidence-based, reflective insight that has long been standard practice at the highest levels of the game.
What Coaches Say
Real coaches. Real development.
Coach Profile is used by coaches across 30+ countries: from grassroots to elite academy level.
“It's given me a clear insight into my strengths, as well as the areas I can continue to develop. More importantly, it's helped me reflect on how I can improve the impact I have on the players, coaches, and people I work with every day. A great tool for anyone genuinely committed to becoming a better coach.”
“It's what the industry needs: an honest assessment of yourself. It's got a lot of mileage in establishing where you are, supported by excellent research and a clear way forward.”
“The peer benchmarking was the real eye-opener. Seeing where I sit against coaches at my qualification level, that's the kind of honest feedback that actually drives real development.”
See what your report looks like
before you pay a penny.
Enter your email and we'll send you two pages from a real Coach Profile Premium report, including the domain radar chart and a cluster deep-dive, so you know exactly what you're investing in.
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Club licensing
You know which of your coaches turn up.
This tells you how they coach.
Session attendance, qualifications and years of service describe a coaching staff without saying anything about the coaching. Coach Profile gives you the same ten domains for every coach on the payroll, the evidence behind each number, and a defensible answer to where the development budget should go.
Your whole staff, one framework
Every coach assessed against the same 10 domains and 12 frameworks, so a conversation about development stops being a conversation about personalities.
Evidence, not impressions
Structured session observations a coach can reply to, engagement over time, and the disagreements between what a coach says and what their own logs say.
Built for audit
Reflections, observations and player development reviews are dated, attributable and exportable, which is the shape an EPPP or safeguarding audit asks for.
Consent by design
A coach chooses to share their report with the club, and can withdraw it. You see engagement either way. Nothing is shared quietly.
One code, whole staff on
Licences are issued in bulk and redeemed with a club access code. No per-seat admin, no spreadsheet of who has signed up.
No photographs, ever
Player records hold development data and consent, never images. The club badge is the only picture the product stores.
Grassroots clubs, academies, colleges and universities
Tell us how many coaches you have and what you are trying to fix. You get a written proposal and a walkthrough of the Head Coach view before you commit to anything.
The platform
Eighteen tools, one coaching picture
Every tool writes into the same ten domains. Nothing is a standalone quiz, and nothing here is averaged with anything else: where two tools disagree about a coach, the product says so and shows both numbers.
Who I am
The coach, measured twice, and never averaged.
100 questions across 10 competency domains, mapped to 12 theoretical frameworks. One sitting, about 20 minutes.
Domain scores, competency tier, peer benchmark and a development plan. Downloadable as a branded PDF.
Every tool in one place. Where two instruments disagree about a domain, it says so rather than taking the mean.
Twelve sentences: four moments of the game across three thirds of the pitch. Nothing here is scored, and nothing is prefilled.
A 90-day plan built from the gaps the profiler found, broken into steps that appear in the calendar.
How I coach
What happens on the grass, logged while it is fresh.
Eight sections per session: topic, four-corner delivery, the FA principles of play, pitch area and how it felt. They stack into patterns a single week cannot show.
A 30-spectrum profile of how you actually deliver, from instruction to guided discovery.
A weekly behavioural check-in across the same 10 domains, so the profiler gets a second opinion from the middle of a season.
Twelve themes of coaching practice rated after a session, each mapped to the academic framework behind it.
Training weeks, match days and reflection deadlines in one view, with a 48-hour revisit prompt on every reflection.
Who I coach
The squad, without a single photograph stored.
Five corners, ten criteria each, scored per review date, so progress is the difference between two dates rather than an opinion.
Fixtures, attendance, minutes, goals for and against, and the instruction you gave before kick-off.
The report asks which moments of your declared philosophy the game actually gave you evidence about, and stays silent about the rest.
Talk or type about the squad and it separates what you said about each player from what you said about the team.
My club
What a Head of Coaching can see, and only with consent.
Your coaching staff across the same ten domains, with engagement over time and the gaps a development budget should answer.
Structured session observations that the coach can reply to. Drafts never reach the person being written about.
A goal a coach chooses to share, the steps under it, and a way for a Head Coach to say something useful about it.
Session plans, voice notes and files shared with the staff, in the place they already open rather than in an inbox.
Also included: the season calendar, a weekly roundup email, downloadable branded reports for coach and player, a jargon buster, and plain-English guides to all 12 frameworks.
Inside the platform
What your coaches actually open
Six of the screens, and what each one changes. Every figure below is illustrative and every name is invented: no real player appears anywhere on this site.
Communication: 31 points apart
The dashboard
Ten domains, two instruments, never averaged
The Coach Profiler asks a coach to rate themselves away from a session. Coach Trends captures how they rated themselves in the middle of one. This screen puts both numbers side by side and shows the gap.
Why it matters: the disagreement is the coaching conversation. A single score tells a coach what they already believe about themselves.
Playing Philosophy
Twelve sentences you can be held to
Four moments of the game across three thirds of the pitch. Nothing is prefilled and nothing is scored: there is no right philosophy, which is why the workshop this came from uses four managers who disagree with each other.
Why it matters: the empty boxes are the moments a coach has thought about least, which makes them the useful ones. It is also what turns a match report into a question with an answer.
This match gave you evidence about 2 of the four moments. It cannot tell you whether the other two went to plan.
Match Day and match reports
The result is a fact, not a mark for your philosophy
Fixtures, attendance, minutes and goals, then a report that checks the game against what the coach declared. Where a match produced no evidence about a moment, it says so and stays quiet rather than inventing a verdict.
Why it matters: it is the only place a coach's stated intentions meet what actually happened on a Saturday, without a scoreline standing in for both.
Practice design. You have plenty of range. What the players are short of is a second and third go at the same problem.
Session Reflections
One session tells you nothing. Twenty tell you everything
Eight sections per session: topic, the four corners, the FA principles of play, pitch area and how it felt. A 48-hour prompt then asks what the coach thinks now that the feeling has cleared, which is a different answer from the one they gave on the night.
Why it matters: the pattern is invisible inside any single week, and it is the thing that actually changes what a coach does next Tuesday.
A coach chooses to share their report. You see engagement either way, and nothing is shared quietly.
Head Coach view
Your whole staff on one framework
Every coach against the same ten domains, engagement over time, structured observations they can reply to, and shared goals. Consent is explicit and withdrawable, and the interface says so on the coach's side too.
Why it matters: it turns a development budget from a guess into a decision you can defend to a board, and it is exportable when an audit asks.
Five corners, ten criteria each. Progress is the difference between two dates, not an opinion formed on the touchline.
Squad and player development
Development you can show a parent
Each player reviewed across five corners on a set cadence, with a downloadable report for the player and the family. Consent is enforced by the database rather than by a checkbox, and no photograph is stored anywhere in the platform.
Why it matters: “he has improved” is an opinion. Two dated reviews and the gap between them is evidence, and it is the conversation parents actually want.
Pricing
Three ways to start as a coach
Start free. Go deeper when you’re ready.
No payment · No account needed
- ✓Coaching Archetype Quiz
- ✓Blind Spot Identifier
- ✓Coaching Readiness Score
- ✓The Intentional Coach (5-day course)
One-time payment · 11-page PDF
- →Everything in Free, plus:
- ✓Full 100-question coaching assessment
- ✓Personalised domain score breakdown (10 domains)
- ✓Competency radar chart
- ✓Peer comparison benchmark
- ✓Top strengths & development areas narrative
- ✓Cluster overview (5 competency clusters)
- ✓12-month development plan
- ✓6 key theoretical frameworks mapped to your profile
- ✓Downloadable Basic Assessment Report (PDF, 11 pages)
One-time payment · 16-page PDF
- →Everything in Basic, plus:
- ✓Deep-dive analysis for all 5 competency clusters
- ✓Full 12-framework alignment (all 12 coaching frameworks)
- ✓Extended peer benchmarking: domain-level percentile data
- ✓Domain interaction analysis
- ✓Structured 3-phase Personal Development Plan (Foundation, Application, Consolidation)
- ✓Session Reflections: 8-section session logger with stacked next-session recommendations
- ✓Coach Style Reflections: 12-module post-session reflection log
- ✓Coach Trends: weekly behavioural frequency tracker (10 domains)
- ✓My Coaching Report: consolidated development dashboard
- ✓Coach Delivery Assessment: 30-spectrum session profiler
- ✓Downloadable Premium Assessment Report (PDF, 16 pages)
“The domain breakdown changed how I approach every session. Worth every penny.”
Academy Coach · Joined 2024
Questions
Frequently asked questions
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The coaches who grow fastest
are the ones who know themselves.
Start your assessment today. Get clarity on where you are, where you're going, and exactly what to focus on next.
Get Your Coaching ReportA Premier Development Academy product · admin@pda-football.com