Know exactly
who you are
as a coach.
A professional coaching assessment built on 10 competency domains and 12 theoretical frameworks. Developed by Premier Development Academy — for coaches who take their craft seriously.
One-time payment · Instant report · PDF download included
Professional insight.
For every coach.
Built on the same frameworks used in elite football academies and national governing body programmes — now available to every coach, at every level.
The Process
Three steps to your coaching report
Choose Your Package
Select Basic or Premium. Complete your payment — then access your assessment immediately.
Complete Your Assessment
Answer 100 questions across 10 coaching competency domains. Takes around 20–25 minutes. Honest answers give the most useful results.
Receive Your Report
Your personalised coaching report is generated instantly — with scores, insights, frameworks and a development plan tailored to you.
The Assessment
Built on real coaching science
Every domain, question and framework has been designed by a coach with over 14 years in elite football — built to give you the insight that most coaches never receive.
Competency Tiers
About This Assessment
Developed by a Coach, for Coaches
Laurie Griffin is a highly experienced coach developer and people development specialist with over 15 years' experience working across elite football, from coaching roles at Manchester United and Sheffield United to leading international operations at Chelsea Football Club. Laurie has delivered coaching programmes in 30+ countries around the world, working at national governing body level throughout Europe, Asia, and the USA.
Holding an MSc in Sports Performance Coaching and undertaking Doctoral Research in Professional Sport at Birmingham City University, Laurie created Coach Profile to give every coach access to the evidence-based, reflective insight that has long been standard practice at the highest levels of the game.
Premium Tools
Your development doesn't stop at the report
Premium includes three ongoing coaching tools built to help you track, reflect, and improve week after week — not just a one-time snapshot.
Coach Style Reflections
After every session, rate yourself against each of the 12 PDA coaching modules — from Reflective Practice and Psychological Safety to Feedback Mastery and Applied Development. Each slider is mapped directly to the academic framework behind it.
Coach Trends
Log how frequently you demonstrate key coaching behaviours across 10 domains — from your questioning technique and feedback quality to energy management and player wellbeing. Patterns emerge over time, revealing your real coaching identity.
My Coaching Report
Your consolidated coaching dashboard — pulling together your Coach Profile assessment, Style Reflections and Trends data into one view. Cross-references your self-reported behaviours against your module scores to surface genuine strengths, gaps and development priorities.
The more you log, the sharper the picture
Unlike a one-time assessment, these tools build a longitudinal picture of your coaching across the entire season. The data you log each week becomes the evidence base for your own development.
Pricing
Four ways to take the PDA Coach Assessment
Start free. Go deeper when you're ready.
No payment · No account needed
- ✓Coaching Archetype Quiz
- ✓Blind Spot Identifier
- ✓Coaching Readiness Score
- ✓The Intentional Coach (5-day course)
One-time payment · 11-page PDF
- →Everything in Free, plus:
- ✓Full 100-question coaching assessment
- ✓Personalised domain score breakdown (10 domains)
- ✓Competency radar chart
- ✓Peer comparison benchmark
- ✓Top strengths & development areas narrative
- ✓Cluster overview (5 competency clusters)
- ✓12-month development plan
- ✓6 key theoretical frameworks mapped to your profile
- ✓Downloadable Basic Assessment Report (PDF, 11 pages)
One-time payment · 16-page PDF
- →Everything in Basic, plus:
- ✓Deep-dive analysis for all 5 competency clusters
- ✓Full 12-framework alignment (all 12 coaching frameworks)
- ✓Extended peer benchmarking — domain-level percentile data
- ✓Coaching archetype identification
- ✓Structured 3-phase Personal Development Plan (Foundation, Application, Consolidation)
- ✓Coach Style Reflections — 12-module post-session reflection log
- ✓Coach Trends — weekly behavioural frequency tracker (10 domains)
- ✓My Coaching Report — consolidated development dashboard
- ✓Coach Delivery Assessment — 30-spectrum session profiler
- ✓Downloadable Premium Assessment Report (PDF, 16 pages)
Bespoke pricing · Volume discount
- →Everything in Premium, plus:
- ✓Multiple coach assessments at bespoke rates
- ✓Club coaching culture dashboard
- ✓Club mentoring service
- ✓Coaching tools and templates
- ✓Club CPD programme access
Tell us about your club and we will build a proposal
Secure checkout via Stripe · Instant access after payment · Report generated in under 60 seconds
Questions
Frequently asked questions
How long does the assessment take?
When do I get my report?
What's the difference between Basic and Premium?
Does it matter what level I coach at?
Is my data private and secure?
Can I retake the assessment later?
The coaches who grow fastest
are the ones who know themselves.
Start your assessment today. Get clarity on where you are, where you're going, and exactly what to focus on next.
Get Your Coaching ReportA Premier Development Academy product · admin@pda-football.com